Many web marketers or site owners outsource their link building to a professional link-building service. Mostly because creating backlinks takes time and isn’t quite interesting work. The thing is however, that apart from creating great content and doing basic SEO on your site, backlinking is an essential thing with regards to your websites ranking. So when it’s not done right, it can be disastrous for your rankings in search engines like google. We all know that bad rankings result in bad traffic and that leads to bad business.
So let’s take a close look at the key factors every professional backlink building service should have:
High pagerank links.
Search engine listings count backlinks as votes to your site. The better authority or pagerank this vote comes from, the greater authority this backlink gives in your site. Google uses a pagerank system which has pageranks from to 10, being less “important” then the pagerank 10. A backlink coming from a site using a pagerank of 5 has more authority then lots of backlinks from a pagerank site. This may not mean that you simply only need high pagerank backlinks, one does need to have a basis of pagerank backlinks to make it look natural to search engines like google. However those which will definitely increase your rankings come from sites with a pagerank of 2 to 10. In order that explains why a link building service needs to provide you with high pagerank links.
The links must have an anchor text.
By an anchor text we mean the clickable or highlighted part of the backlink that is created. This anchor-text needs to be your keyword or keyword phrase. In case your backlink fails to contain a targeted anchor-text your link will not be that effective SEO wise. The service which you use must always ask you for the key phrases.
Links which have the dofollow attribute.
There are basically 2 sorts of attributes with regards to backlinks. The nofollow and also the dofollow attribute. When a link has the nofollow attribute, search engines like google do follow the link back in your site, but do not pass on the pagerank or authority of this site in your site. In other words it is not going to help you building authority to your site. Backlinks that have the dofolllow attribute do pass the pagerank of the site they result from and will allow you to build authority to your site. So make sure that the service that you outsource your linkbuilding to builds dofollow backlinks for your site.
Links which are permanently pointing to your website.
Should you buy let’s say 100 baclinks, you want to get a hundred backlinks, now and in a month or two from now. You can find services that produce backlinks on sites that can charge you with a fee to your backlink after the first month to help keep linking to your site. A very effective way of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so make sure that if that happens, your backlink building service replaces any deleted links the very first month approximately.
Provide links that can come from sites with all the.edu and/or.gov extension.
Websites who have the .gov or .edu extension have a great authority naturally. They are mostly educational or government orientated which means they have a high value to the search engines. It can be quite hard to have links of these sites so some link-building services don’t deliver them or charge more for anyone links. Should you can have them inside your package you will possess an extra bonus on top of your own high pagerank links.
Tend not to spam other sites in order to generate your backlinks.
You can find services that produce spam comments on blogs to have their backlinks. What this does is create a bad name for your website plus they get deleted anyway. In the event the service utilizes commenting on blogs the comments they hedfgl should a minimum of reflect on the article that they are commenting on in order making it look like an ordinary comment.
Offer a full report in the links they created.
Whenever you employ a professional link-building service they will provide you with a written report in the links they made for you. The report should have the url in the sites your links where created, the pagerank of these sites as well as the key phrases which was utilized for the link.
These are the basic key factors every professional backlink building service should have so make sure you check together should they can present you with these types of services before you hire them.