If you’re old enough to keep in mind Kesha’s “Tik Tok,” you may not really “old” by the standard definition-the song only came out during 2009-but you’re probably still too old to know about the other TikTok, the app of the same name. Teenagers and younger people would be the primary users of the app, which can loosely be referred to as a social network for amateur music videos (users can make their very own as well as just watch everyone else’s). If you know regarding it in any way, it might be by its former name, Musical.ly. So why is it called something else now? What distinguishes it from the other applications that teens are obsessed with? Is it worthy of a billion dollars? And are amateur music videos any good? The solutions to those and more questions can be found below in this help guide to TikTok.
What was Musical.ly, and why made it happen change its name to TikTok?
Musical.ly launched in 2014 (it had been founded by Chinese entrepreneurs Alex Zhu and Luyu Yang) and gained a passionate userbase over the next few years; in November 2017 it absolutely was acquired by ByteDance, a Beijing-based media and tech company, to get a reported $1 billion. At the time, ByteDance already owned a similar app, TikTok, that had launched in China in 2016. Musical.ly and TikTok were both popular, but each reigned around the entire world, according to Reuters-the former in the Americas and Europe with 100 million monthly active users (who called themselves “Musers”-it’s unclear if this name will survive), and also the latter in Asia with 500 million the exact same. In reality, Tik Tok Video Download was also the most downloaded iOS app inside the first quarter of this year, per market research. ByteDance’s decision to bring the 2 apps together as one product was actually a move toward efficiency, and the company told Reuters it decided that TikTok “better reflects the breadth of content created on our platform that extends beyond music to comedy, performance art and much more.” So, at the begining of August, TikTok absorbed Musical.ly-all user accounts and videos were moved to TikTok, and the app formerly called Musical.ly ceased to exist. (As a result of China’s restrictive internet rules, TikTok remains a standalone app there, where it is by the name Douyin and it has over 300 million monthly active users.)
What else changed once the app became TikTok?
Not all so much! The update notes promised “new creator tools and interactive filters” as well as “bug fixes and gratification improvements.” These include the opportunity to post “reactions,” new filters, and background effects. Users were additionally promised usage of content from more countries and better personalized recommendations. And also, since digital mindfulness is very popular right now, the new app is able to warn users when they’ve been using it for more than two hours.
In a video reviewing the new app, YouTuber LifeWithErick noted that the old Musical.ly app indicated in profiles how many videos users had on the site and just how many videos they had liked, features that disappeared with all the update. Your camera, the font, and how drafts appear are also different.
How long are TikTok videos?
Like the dearly departed app Vine, Musical.ly encouraged creativity within very specific limits. Instead of the 6 seconds that defined Vine, on Musical.ly, and now TikTok, 15 seconds will be the magic number. That’s top of the limit for recording within the app, but users can string those clips together to create stories of up to one minute long. Users also have the option of uploading longer videos that have been not recorded in the app.
Exactly what do people do on TikTok? Will it be all lip-synching?
Lip syncs were the first raison d’être of Musical.ly, nevertheless the app came into existence known for longer than just music. (“2017 will be remembered because the year Musical.ly transitioned from an app primarily for posting music videos to your kouuwb social-media and entertainment platform,” the Wall Street Journal wrote in November.) The choice to choose the TikTok platform means that will only be more true going forward.
Dancing is extremely big on the app, that makes sense given its musical roots, and so are other movement-based activities like gymnastics, cheerleading, and parkour. Comedy is big, though it’s often lip-sync-based comedy, that is something better experienced than explained: Here is a video of any girl lip-synching for the viral “catch me outside” clip through the episode from the Dr. Phil show that gave us rapper Bhad Bhabie. Also on the app, media companies like NBCUniversal and Seventeen host short “shows” that are aimed at its young users. Basically, you can locate a little bit of all things there.