Google’s AdWords product is, on the one hand, the most basic solution for direct marketing and yet on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, seeking to imagine which word (keyword) a possible customer might put into a Search Engine to find a supplier is easy. Let’s take a good example. Say the potential customer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think of the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot in London planning to attract business from this potential client what do we think he would search for?
Well we might approach it through the point of take a look at being a Tyre Depot. So we might elect to add “London Tyre Depots” as a keyword inside our Adwords Campaign. Straight away you can see the dilemma. The possibility customer as well as the potential supplier think about things in different ways. As long since this happens both parties will not connect with one another!
Essential Niche Research – To Match Buyers & Suppliers – Through the example above you can observe that a simple mistake for the AdWords advertiser to make is to consider what their business is rather than what their prospective customers actually want. Now if an advertiser tries to create and manage a Google AdWords Campaign themselves I wonder how many times this mistake is made? Generally speaking a normal Business might attempt to use AdWords Management themselves inside the belief which it can’t be that difficult and they can save themselves some cash by not outsourcing it to some professional ppc management company.
Well when they make the mistake above they will probably miss plenty of potential enquiries. Worse than they may, choose keywords that do get searched, create adverts which do get clicked on and yet produce little when it comes to useful enquiries. This obviously leads to advertiser frustration and unnecessary expense. The true key does proper niche research. Don’t fall in to the trap of believing just simply because you know your small business coming from a to Z that you simply know the way your customers will think and check for on the Internet. Whilst you might be the supplier in the solution the consumer is a lot more focused on the issue. Frequently the customers may not even know just what the solution is, but they certainly know what problem they are attempting to solve.
AdWords Management Tools – Doing proper market and keyword research prior to launching an AdWords Campaign is essential. There is an absolute plethora of tools accessible to assist with this and that we is going to be reviewing these in a separate article. However the advantage of Digital Marketing is that with the right tools you can learn probably greater than you wish to know concerning your potential customer’s search habits. Can you imagine years back knowing which pages of the newspaper were read by each consumer?
Learning how long they spent of every page, which pages they didn’t visit, what their interests were, once they purchased by way of a coupon etc. It would have seemed impossible in days gone by however with all the digital age most of it is possible with assorted analytical tools. Within Adwords for example you can now be able to know the actual keyword search terms which were used to find your site. Should you spend some time to study these you can learn a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a manner so as to record which of the search phrases generate actions such as; a sale, downloading a report or completing jmegga enquiry form. This is where marketers and advertisers see common ground in knowing what produces results.
Conclusion – o, in solution to the question posed is AdWords Management easy or otherwise? You can find really two answers. If you want to run the risk of inefficient and costly “Get It Done Yourself” advertising it can be simple. However, to make proper use of the valuable intelligence available will take time. To, interpret, utilise, adjust and measure this within Adwords Campaigns is a work for professionals.
AdWords Management is just as simple or as complex as you want making it. For most companies that don’t have dedicated personnel to undertake these tasks it is therefore undeniably the case they should outsource this kind of work to professionals. As someone said “a little knowledge is really a dangerous thing”